Color Palette
A refined monochrome palette with gold accents, designed for versatility and sophistication.
Primary Dark
#1A1A1A
Headlines, primary text
Secondary Dark
#2D2D2D
Subheadings, accents
Muted
#666666
Secondary text, captions
Light Gray
#E0E0E0
Borders, dividers
Off-White
#FAFAFA
Backgrounds
Gold Accent
#B8860B
CTAs, highlights, luxury touch
Typography
A sophisticated pairing of editorial serif and clean sans-serif for timeless elegance.
Display Font
DM Serif Display
Elegant headlines with classical proportions
Body Font
Plus Jakarta Sans
Clean, modern, highly legible for all body text
Type Scale
48px
Display Large
32px
Display Medium
24px
Heading
18px
Subheading
16px
Body Large
14px
Body Regular
12px
Caption
Logo System
Flexible logo variations for every application.
Spacing & Grid
Consistent spacing creates visual rhythm and hierarchy.
Base Unit: 8px
8px
16px
24px
32px
48px
64px
96px
12-Column Grid
24px gutters • 1200px max-width • Responsive breakpoints
Usage Guidelines
✓ Do
- Use the primary logo on light backgrounds
- Maintain clear space around the logo (minimum 20px)
- Use the horizontal version for website headers
- Apply the gold accent sparingly for highlights
- Stick to the defined type scale
- Use 8px multiples for spacing
✗ Don't
- Stretch or distort the logo
- Use colors outside the defined palette
- Place the logo on busy backgrounds
- Use more than two fonts in one design
- Apply drop shadows to the logo
- Rotate or tilt the logo
Social Media Templates
Ready-to-use templates for consistent brand presence.
Instagram Post
Your Headline
Engaging caption text here
Instagram Story
Story Title
Swipe up to learn more
LinkedIn Post
Twitter/X Post
Concise, impactful messaging that resonates with your audience. #branding #design